Strategic Planning
Michela M. Perrone, Ph.D.
Essays on Excellence
Lessons from the Georgetown Nonprofit Management Executive Certificate Program
Nonprofit organizations are often established in response to a societal need and the vision of its founders to address it. The strategies adopted to implement the mission also come initially from the founders’ insights and experiences. As organizations grow and the founders begin to share ownership of their vision with others, stakeholders ask questions of vision and strategies. The original founders’ plan may be in their heads and in their hearts, but the new stakeholders need a more formal representation and shared understanding of the organization’s future.